Nykaa Ultra Matte Lipstick – 13 Victoria 

Price: Rs 599 (Some shades are avaible on discounts too)

Packaging: 

The packaging is just ultimate as it comes in a rectangle box with a magnetic closure. There is no chance of lipstick breakage or any kind of mess in the makeup kit. Overall I really liked the packaging.

Texture: 

The texture is just like pure matte and not at all creamy. Its a very drying formula and once applied just stick to the lips unless you remove them with a wet cloth. I really find the texture very drying.

Pigmentation: 

Since its a matte lipstick, the pigmentation is really really good. Its kind of a light nude pink color and suitable for light to medium skin tones. Pigmentation even pops up if applied with a lip pencil.

Application: 

Its a medium weight formula (netiher too light nor too heavy) & just applying a single layer only gives a really good pigmented color.
The application on lips is not that smooth though & double layering this color on darker lips could be messy. To overcome this drawback, I usually apply a light lip balm/lip serum on my lips followed by the matte lipstick.
This way the application becomes really smooth & easy.

Staying power: 

The staying power is really good to around 6-7 hours with drinking and eating. The only issue is it doesnt fade evenly and you can see cracks on your lips post 3-4 hours.
It leaves a layer on lips while fading and reapplication also makes lips uncomfortable. With lip balm as a pre application with it, it stays for 3-4 hours and becomes higly transferrable.

Fragrance: 

Very mild little fragrance, so very suitable for sensitive nose types too.

My final thoughts:

Pros:

Nice nude pink color
Gorgeous matte finish with no shine
Highly pigmented
Settles down in no time
Almost transfer proof
Good Staying power
Cute packaging
Good shades range

Cons: 

Formula is too drying
Needs pressure while applying
Reapplication not good
Leaves cracks in lips
Sticks to lips and make them chapped
Overly priced

My recommendation: 

Honestly, I am not a lover of drying matte lipsticks. I would prefer reapplying lipsticks instead of getting my lips suffer due to long staying power.
But if you are a fan of super matte highly pigmented lipsticks then you gonna love it.

Please leave your questions in comment section and I would be happy to address them.